Survey Sez...
During the summer of 2010 a survey was conducted with businesspeople regarding promotional products they had received. The purpose of the interviews was to understand where items are kept, frequency of use, why the promotional product was kept and estimate the number of impressions the advertiser makes with the item. There was a total of 3,332 completed surveys for this study. I have paraphrased and condensed because of space and your time restrictions; the entire survey may be viewed or downloaded online.
Research provided by the Advertising Specialty Institute, ©2010, All Rights Reserved.
Conclusions:
- Cost per Impression - In the U.S., the cost per impression of a promotional product stayed virtually the same from 2008 to 2010, at .005 cents;
- Product Usage - Bags have the highest number of impressions in a month, over 1,000. In fact, over one-third (36%) of those with incomes under $50,000 own bags;
- Gender Preferences - Males are more likely than females to own shirts and caps, while females are more likely to have bags, writing instruments, calendars and health and safety products. And as men age, they are even more likely to have received a cap in the last 12 months. As women age, they are more likely to have received writing instruments or calendars;
- Positive Reinforcement - Product preferences differ among voters. 75% of Independent voters prefer consumer-branded products – nearly 1.5 times more than Democrats or Republicans. Independents get more promotional T-shirts than either Democrats or Republicans, but are less inclined than Democrats or Republicans to take free pens;
- Ability to Identify the Advertiser - 83% indicated they could identify the advertiser on a promotional item they owned, very similar to 2008 (84%);
- Ability to Influence User Opinions - 41% of respondents indicated their opinion of the advertiser was more favorable after receiving a promotional product. Among those who had not done business with the advertiser already, 27% thought it likely they would;
- Pass Along - After receiving a promotional product they don’t plan to keep, nearly two-thirds (62%) of respondents indicated that they give the item to someone else.
- Most Commonly Owned Promotional Products - Writing instruments (46%), followed by shirts (38%) and calendars (24%);
Here are great deals on some of the 'Most Commonly Owned Promotional Products'
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BIC CS
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Special Pricing - 45¢ @ 500+ No Set Ups! Price includes a 1-color barrel imprint. 3 colors available on barrel, 1 color on clip. Promo Code: C12011 |
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Uni-ball
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Special Pricing - $1.45 @ 500+ No Set Up - first color imprint Price includes a one-color imprint, up to 3 colors available on barrel, add 8¢ per pen for each additional color |
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Leed's 7900-44
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Special Pricing - $5.32 @ 48+ Set Up - $55.00 Screen Print Price includes a one-color imprint; Closeout limited to stock on hand |
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