Getting What You Pay For...
Rarely are you paying for a widget, usually you're paying for branding, exposure, generating a call to action or a tangible thank you. The quality of the widget is a direct reflection on your brand. John Ruskin said it very well back in the mid-1800's: There is scarcely anything in the world that some man cannot make a little worse, and sell a little more cheaply. The person who buys on price alone is this man's lawful prey. Below are images of the ever-exciting lip balm. Great give-away, cheap, used and appreciated. All have been rattling around in my pocket for 3 months now, these are actual scans of the products. Note the quality of the imprint after just 3 months.
Imprint Still Sharp |
Imprint Worn Off |
Imprint Still Sharp |
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| Vendor "A" 82¢ each 24 flavors, SPF15 Imprint full color |
Vendor "B" 72¢ each 10 flavors, SPF15 Imprint full color |
Vendor "C" 98¢ each 6 flavors, SPF15 Imprint full color |
It ain't rocket science or the new math. The least expensive is vendor "B"
and 1 of 2 things can happen:
- recipient forgets who he received the lip balm from and can no longer read the imprint;
or worse - he can no longer read the imprint and remembers and associates the cheap cheesy imprint with your brand;
Quality will always trump price!
Vendor "C" does have a great special with the following restrictions. 75¢ each for:
And here's a great deal on a quality item from a quality vendor
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Electro-Neutron Notebook
Regularly Price: $4.99 @ 150 pc minimumTonyD Price: $2.49 @ 150 pc minimumSpecial Price Expires January 31, 2011 |